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What is Consumer Perception of PepsiCo Products about?

This document is a term paper on consumer behavior and perceptions towards PepsiCo products submitted by Ramganesh Kumar. It begins with an acknowledgement thanking those who helped and guided with the project. It then provides a history of Pepsi dating back to its founding in 1898 and its expansion globally and into India. It also includes profiles of PepsiCo in India and the soft drink market in India. It discusses ingredients in soft drinks and PepsiCo products.

Author

priyadershy

Language

EN