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国际市场营销 by 彭朝林主编, Peng chao lin, 彭朝林主编, 彭朝林 is a book available to read on EtoBox.

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1 (p0-1): ContentsChapter One Introduction to Marketing 15 (p0-2): Chapter Two The Marketing Environment 28 (p0-3): Chapter Three Marketing Mix 43 (p0-4): Chapter Four Consumer Buying Behavior 67 (p0-5): Chapter Five Market Information and Marketing Research 92 (p0-6): Chapter Six Market Segmentation and Positioning 110 (p0-7): Chapter Seven International Market Entry 125 (p0-8): Chapter Eight Service Marketing 135 (p0-9): Chapter Nine Green Marketing 154 (p0-10): Chapter Ten Marketing Communications Mix 173 (p0-11): Chapter Eleven Marketing Plan,Control and Audit 190 (p0-12): Chapter Twelve Sun Tzes Art of Warfare and Marketing 204 (p0-13): Appendix I Syllabus 213 (p0-14): Appendix II Model Report 229 (p0-15): Appendix III Mini Dictionary of Marketing 255 (p0-16): Bibliography 本书为高职高专商务英语专业的英文版教材, 内容包括市场营销简介, 营销环境, 消费者购买行为, 国际市场营销, 营销服务, 绿色营销等

Author

彭朝林主编, Peng chao lin, 彭朝林主编, 彭朝林

Publisher

北京:高等教育出版社

Published

2005

Language

ZH

ISBN

9787040178593