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About this Business, Management and Accounting article
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? by Bahadir, S. Cem; Bharadwaj, Sundar G.; Srivastava, Rajendra K. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Bahadir, S. Cem; Bharadwaj, Sundar G.; Srivastava, Rajendra K.
- Publisher
- American Marketing Association; SAGE Publications (ISSN 0022-2429)
- Published
- 2008
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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