About this document
Customer-Centric Value Creation Strategies by Patricia Karina Wijaya is a document available to read on EtoBox.
The document discusses ways for businesses to involve customers in the value creation process through customization and personalization. It describes approaches like mass individualization, co-creation, user-generated content, and crowd-sourcing that allow for custom products and services. The key benefits are reducing costs and risks while speeding up innovation. Pricing can also be individualized using techniques like revenue management to maximize profits from customer relationships.
- Author
- Patricia Karina Wijaya
- Language
- EN