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About this Business, Management and Accounting article
Not All Experiential Consumers Are Created Equals: the Interplay of Customer Equity Drivers on Brand Loyalty by Cuong, Pham Hung; Nguyen, Oanh Dinh Yen; Ngo, Liem Viet; Nguyen, Nguyen Phong is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Cuong, Pham Hung; Nguyen, Oanh Dinh Yen; Ngo, Liem Viet; Nguyen, Nguyen Phong
- Publisher
- Emerald Group Publishing Limited; Emerald (MCB UP ); Emerald Group Publishing Ltd.; Emerald (ISSN 0309-0566)
- Published
- 2020
- Field
- Business, Management and Accounting (Social Sciences)
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