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EDF Energy Brand Impact on Customer Choices by kashfi35 is a document available to read on EtoBox.

What is EDF Energy Brand Impact on Customer Choices about?

The document summarizes the conclusions and recommendations from a study on how brand image influences customer decision making for an energy provider, EDF Energy. Key findings indicate that brand, cost, service quality, and billing accuracy most impact customer decisions. While customers are familiar with EDF, awareness could be further improved through targeted advertising. The study also assessed customer perceptions of quality and loyalty to EDF. However, the summary notes limitations around sample size

Author

kashfi35

Language

EN