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Starbucks focuses on product differentiation, supreme customer service, strategic alliances, and geographic diversification. It customizes its menu according to local tastes, provides free WiFi and concerts, and partners with companies like Tata Beverages for quality coffee beans at lower costs. Starbucks operates in over 75 countries with 24,000 stores globally and 136 stores in India, with plans to open 5-10 more stores by the end of the year. In India, Starbucks targets the top 1% of the population with

Author

prabhu agarwal

Language

EN