About this document

Housing.com Marketing Strategy Analysis by Priyanka Reddy is a document available to read on EtoBox.

Housing.com was founded in 2012 by 12 students from IIT Bombay to provide authentic property listings on its website. It aimed to differentiate itself from competitors by offering services like stamp duty payment, customized rental agreements, and virtual maps. Housing.com planned to expand its services to include movers and packers bookings and links to interior decorators. It also wanted to develop lifestyle, child friendliness, and safety indexes to better compare properties. The company received multipl

Author

Priyanka Reddy

Language

EN