Can I read How Nudges and Marketing on EtoBox?
How Nudges and Marketing by juniorrinaldo505 is a document available to read on EtoBox.
What is How Nudges and Marketing about?
This article explores the differences between marketing and nudges in how they frame time preferences for individuals. Marketing focuses on immediate gratification, while nudges aim to promote long-term well-being by helping individuals resist immediate temptations. The author develops a behavioral model that highlights the similarities in tools used by both approaches, despite their differing goals and interpretations of
- Author
- juniorrinaldo505
- Language
- EN