Can I read Going Local : Presidential Leadership in the Post-Broadcast Age on EtoBox?

Going Local : Presidential Leadership in the Post-Broadcast Age by Jeffrey E. Cohen is a book available to read on EtoBox.

What is Going Local : Presidential Leadership in the Post-Broadcast Age about?

"Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting of their party base, interest groups, and localities. Cohen focuses on localities and offers a theory of presidential news management that is tested using several new data sets, including the first large-scale content analysis of local newspaper coverage of the president. The analysis finds that presidents can affect their local news coverage, which, in turn, affects public opinion toward the president. Although the post-broadcast age presents hurdles to presidential leadership, Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership."--pub. desc

Author

Jeffrey E. Cohen

Publisher

Cambridge ; New York: Cambridge University Press

Published

2010

Language

EN

ISBN

9780521193719

Subjects

Political Science, Military, Social_sciences