About this document
Future of Television: Industry Insights is a document available to read on EtoBox.
This document summarizes a report by IBM on the future of the television industry. It finds that within 5-7 years, the industry will see two types of consumers - those who remain passive viewers of traditional TV and those who will demand on-demand, anywhere access to content across multiple platforms. To succeed, companies must segment their strategies for these different consumer groups, innovate new business models, experiment with new approaches, make content mobile, use open platforms, and reorganize t
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