About this document
Abstrak BHS Inggris by Ananda Sfn is a document available to read on EtoBox.
The study investigates the impact of subjective social class and consumption motivation on conspicuous consumption behavior related to coffee consumption among young adults. Findings reveal that both factors significantly influence consumption behavior, indicating that coffee has become a status symbol beyond its functional use. Recommendations for coffee businesses include enhancing brand image and consumer experience, while suggesting future research to explore additional variables.
- Author
- Ananda Sfn
- Language
- EN