About this Business, Management and Accounting article
Commentary on “Developing Successful Theories in Marketing: Insights from Resource-advantage Theory” by Bodo B. Schlegelmilch is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Bodo B. Schlegelmilch
- Publisher
- Springer-Verlag; Springer Science and Business Media LLC (ISSN 1869-814X)
- Published
- 2011
- Field
- Business, Management and Accounting (Social Sciences)