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What is Marketing about?

Few, tf any, industrial organizations today have remained unaffected by the quality movement, which emerged as one of the key management issues of the 1980s. Although the quality issue has a long history in most industrial organizations, dating from the introduction of quality control concepts in the post- War era and developing through quality assurance in the 1960s and 197Os, the quality issue gained much more importance and widespread acceptance in the form of total quality management (TQM) in th

Author

Mireea Oana Orbocea

Language

EN