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Red Radiators Versus Red Tulips: The Influence of Context on the Interpretation and Effectiveness of Color-Based Ambient Persuasive Technology by Meschtscherjakov, Alexander; De Ruyter, Boris; Fuchsberger, Verena; Murer, Martin; Tscheligi, Manfred is a scholarly article available to read on EtoBox.

What is Red Radiators Versus Red Tulips: The Influence of Context on the Interpretation and Effectiveness of Color-Based Ambient Persuasive Technology about?

This book constitutes the refereed proceedings of the 11th International Conference on Persuasive Technology, PERSUASIVE 2016, held in Salzburg, Austria, in April 2016. The 27 revised full papers and 3 revised short papers presented were carefully reviewed and selected from 73 submissions. The papers are grouped in topical sections on individual differences, theoretical reflections, prevention and motivation, methods and models, games and gamification, interventions for behavior change, and design strategies and techniques.

Author

Meschtscherjakov, Alexander; De Ruyter, Boris; Fuchsberger, Verena; Murer, Martin; Tscheligi, Manfred

Publisher

Springer International Publishing : Imprint : Springer

Published

2016

Language

EN

ISBN

9783319315102