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Viewer Types in Game Live Streams by Richo Ardanny is a document available to read on EtoBox.

What is Viewer Types in Game Live Streams about?

This paper explores the development and validation of a questionnaire to classify viewer types in game live streams based on their motivations and interactions. Through exploratory and confirmatory factor analyses, five distinct viewer types were identified, which can help streamers tailor their content and features to better meet audience preferences. The findings suggest that understanding viewer types can enhance the live streaming experience by guiding the design of personalized interactions and feature

Author

Richo Ardanny

Language

EN