About this document

Islamic Marketing Mix Success Strategies by Fauzul Azmi Zen is a document available to read on EtoBox.

This document discusses success strategies for Islamic marketing mix. It begins by noting the lack of empirical research on marketing mix decisions from an Islamic perspective. The authors conducted both qualitative and quantitative research to develop a 23-item instrument measuring critical factors in Islamic marketing mix. Through factorial analysis, the instrument was found to have unidimensionality, reliability and validity. The findings suggest there are five critical factors for businesses to consider

Author

Fauzul Azmi Zen

Language

EN