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What is Understanding Need Recognition in Buying about?

The document summarizes the consumer buying decision making process in 5 steps: 1. Problem recognition where a consumer recognizes a need or problem. 2. Information search where a consumer gathers internal and external information to learn about options. 3. Evaluation of alternatives where a consumer evaluates product attributes, brands, and determines which option would provide the most satisfaction. 4. Purchase decision where a consumer selects an option to purchase. 5. Post-purchase behavior where a c

Author

Janmajit Debnath

Language

EN