Can I read The Weather Channel : the improbable rise of a media phenomenon on EtoBox?

The Weather Channel : the improbable rise of a media phenomenon by Batten, Frank, 1927-2009; Cruikshank, Jeffrey L is a book available to read on EtoBox.

What is The Weather Channel : the improbable rise of a media phenomenon about?

"Twenty years ago, who'd have believed that millions of viewers would follow the twists and turns of storms developing across the globe with the rapt attention once reserved for thriller movies? That a single television channel could simultaneously inform and entertain us, enrich our lives and, at times, help save them?". "This is the story of The Weather Channel, a cable network that succeeded when almost all the experts predicted it would fail. Told by one of the key figures in the network's success, former Chairman and CEO Frank Batten, this is at once a deeply personal account of high-stakes entrepreneurship and a fascinating case study of a media business both experiencing and driving major change."--BOOK JACKET.

Author

Batten, Frank, 1927-2009; Cruikshank, Jeffrey L

Publisher

Boston, Mass.: Harvard Business School Press

Published

2002

Language

EN

ISBN

9781578515998

Subjects

Science, Business, History

Rating

3.31 / 5 (36 ratings)

Updated

2026-03-14