About this document
CSR and Advertising: Complements or Substitutes? by dessy is a document available to read on EtoBox.
The document examines whether corporate social responsibility (CSR) activities and advertising are complements or substitutes in producing firm reputation. Using data on US-listed companies from 2005 to 2014, it estimates production functions to analyze their relationship. It finds evidence that CSR and advertising are substitutes in building reputation, and that both activities as well as industry CSR positively impact reputation. The effects vary across stakeholder groups used to measure reputation.
- Author
- dessy
- Language
- EN