About this document
Service Inseparability and Distribution by Bethlehem Biruk is a document available to read on EtoBox.
This document discusses the key characteristics of services and their implications for marketing. It defines services as activities that create value for customers through beneficial changes. Services differ from goods in that they are intangible and customers do not own them. Some key characteristics of services include: intangibility, variability, inseparability of production and consumption, and perishability. Due to these characteristics, service marketers must address issues like managing risk, standar
- Author
- Bethlehem Biruk
- Language
- EN