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What is FabIndia: Celebrating Indian Lifestyle about?

FabIndia is an Indian lifestyle and retail brand known for its authentic Indian products. It targets urban middle and upper class families who want to buy completely Indian products. Its strengths include maintaining the authenticity of hand-woven fabrics for many years and providing sustainable employment for rural artisans. It relies heavily on word-of-mouth marketing and repeat purchases. While it has opportunities to expand geographically and in new product categories like organic foods, it also faces t

Author

Ajay Prajapati

Language

EN