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Assignment 1 Group 5 5 by lonelybluewolf46 is a document available to read on EtoBox.

What is Assignment 1 Group 5 5 about?

This study analyzes the impact of Search Engine Advertising (SEA) on traffic and profitability for a medium-sized online retailer, using a 40-week experiment where Google’s SEA was turned off for 20 weeks while Bing’s SEA remained active. The findings indicate that enabling Google’s SEA increased weekly traffic by an average of 5,031 visitors, resulting in a 49% return on investment, demonstrating that SEA is a profitable marketing channel. The study concludes that the retailer should continue and optimize

Author

lonelybluewolf46

Language

EN