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What is 7 Ps of Service Marketing for PIA about?

PIA offers several services including cargo transportation, business services, and passenger air travel. For passenger air travel, PIA sets prices through a cost-plus method, with domestic fares set by the Pakistani government and international fares using different pricing policies. PIA promotes its services through magazine and newspaper advertisements offering discounts. PIA employs over 20,000 people across various departments to deliver its services. The service process at PIA involves customers pu

Author

Wasif Butt

Language

EN