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What is Experiential Marketing in Emerging Markets about?

This paper examines the impact of experiential marketing, service quality, and social judgement on the shopping experiences of young customers in emerging markets, particularly in Phnom Penh, Cambodia. It highlights the importance of creating memorable customer experiences and explores how these experiences influence customer satisfaction and post-purchase behavior. The study aims to provide insights that can enhance marketing strategies in the context of rapidly evolving consumer behaviors in emerging mark

Author

vieri

Language

EN