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What is Revlon Case Study: Strategic Evaluation about?

Revlon is a global cosmetics company that has struggled financially in recent years, posting losses for eight consecutive years. The company launched a new product line for older women that was not well received due to high prices compared to competitors. Revlon planned to launch a new fragrance but delayed it due to debt issues. The company raised $185 million through stock offerings and secured an $87 million line of credit to help address its debt problems. Revlon produces cosmetics, skincare, fragrance,

Author

HeLena Prisca Nobo

Language

EN