About this document
Social Media Influencers by IJAR JOURNAL is a document available to read on EtoBox.
In todays digital age, social media influencers play a pivotal role in shaping students purchasing decisions. This study investigates the impact of social media influencers on the buying behaviour of students in Guwahati City, with a particular focus on influencer credibility, lifestyle alignment, content engagement, and perceived authenticity. Adopting a quantitative and descriptive research design, primary data was collected through a structured questionnaire from 91 students selected via non-
- Author
- IJAR JOURNAL
- Language
- EN