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What is Highlands Coffee Buying Decision Factors about?

This document is a cover sheet and proposal for a group marketing research project on factors that affect customer buying decisions at Highlands Coffee. The group includes 6 students who will investigate this topic. The proposal provides background on Highlands Coffee as the 3rd largest coffee chain in Vietnam. It identifies problems such as declining customer service and negative reviews that Highlands faces. The research will have objectives, questions, both qualitative and quantitative methods, and a tim

Author

Huy Lam Quoc

Language

EN