About this document

Core Marketing Concepts and Strategies by sayyedfaakhir is a document available to read on EtoBox.

The document outlines the fundamental concepts of marketing, emphasizing its role in understanding customer needs, creating value, and managing demand. It discusses various marketing philosophies, customer relationship management, and the importance of capturing customer value through strategies like Customer Lifetime Value and Share of Customer. Additionally, it highlights new trends in marketing influenced by digital advancements, globalization, and ethical considerations.

Author

sayyedfaakhir

Language

EN