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Dove by ScribdTranslations is a document available to read on EtoBox.

Dove changed its branding strategy from focusing on the functional features of the product to an emotional branding approach. A Harvard study showed that only 2% of women feel beautiful, leading Dove to launch its "Real Beauty" campaign in 2004 to promote the acceptance of all types of beauty. Since then, Dove has continued to expand its concept of beauty through campaigns that include women of all shapes, sizes, and races.

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