About this document
Week 9 by yjimin616 is a document available to read on EtoBox.
The document discusses Customer Equity and Customer Relationship Management, focusing on market segmentation, the cost of lost customers, and the differences between transaction and relationship marketing. It emphasizes the importance of Customer Lifetime Value (CLV) and Customer Equity (CE) in determining marketing strategies and customer retention. The document also outlines various levels of relationship marketing and provides an example of calculating CLV for a customer.
- Author
- yjimin616
- Language
- EN