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What is HLL vs. P&G: Detergent Price Wars about?

Hindustan Unilever (HLL) has long dominated the Indian detergent market but faced challenges from competitors like Procter & Gamble (P&G). In early 2004, P&G drastically cut prices of its Ariel and Tide detergents to become more affordable, which led to a bitter price war with HLL. HLL defended its decision to cut Surf prices in response as a strategy to protect its large market share. While this affected HLL

Author

Vipen

Language

EN