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What is Global Market Segmentation Strategies about?

This document discusses international market segmentation and positioning strategies. It begins by defining key concepts like market segmentation, targeting, and positioning. It then covers reasons for international segmentation like addressing variation in customer needs across borders. The document discusses approaches to segmentation including aggregating countries based on factors like GDP or conducting more granular consumer segmentation. It also covers bases for segmenting countries including demograp

Author

Kidus Abebe

Language

EN