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Can I read The effect of customer orientation coaching on employee’s individual performance and financial and non-financial performance: A case of Tejarat bank in Iran on EtoBox?
The effect of customer orientation coaching on employee’s individual performance and financial and non-financial performance: A case of Tejarat bank in Iran by Amir Abedini Koshksaray; Allahyar (Arsalan) Ardakani; Naeimeh Ghasemnejad; Ateneh Qhodsikhah Azbari is a Business, Management and Accounting article available to read on EtoBox.
What is The effect of customer orientation coaching on employee’s individual performance and financial and non-financial performance: A case of Tejarat bank in Iran about?
## Purpose Recently, banks have focussed on teaching marketing skills, especially customer orientation. This issue, according to previous studies, has led to improved employee and bank performance. In this regard, Tejarat bank (an Iranian Bank) also organised specialised customer orientation courses for its employees with the help of the Iranian Scientific Marketing Association. Consequently, the purpose of this study is to examine the effect of customer orientation coaching on employee’s individual performance and financial and non-financial performance of the bank. ## Design/methodology/approach Accordingly, by using theoretical foundations, this study attempted to present a comprehensive conceptual and theoretical model on the effect of customer orientation coaching on employee and bank performance. The structural equation modelling was run to test the relevant hypotheses. ## Findings The results showed the significant effect of customer orientation coaching on employee performance either directly or indirectly. Customer orientation, competitor orientation, sales orientation and the long-term orientation of the employees were mediating factors between customer orientation coachi
Who reads The effect of customer orientation coaching on employee’s individual performance and financial and non-financial performance: A case of Tejarat bank in Iran?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Amir Abedini Koshksaray; Allahyar (Arsalan) Ardakani; Naeimeh Ghasemnejad; Ateneh Qhodsikhah Azbari
- Publisher
- Emerald
- Published
- 2020
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)