Can I read Advanced Brand Management (Managing Brands in a Changing World) on EtoBox?

Advanced Brand Management (Managing Brands in a Changing World) by Temporal, Paul is a scholarly article available to read on EtoBox.

What is Advanced Brand Management (Managing Brands in a Changing World) about?

This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.

Author

Temporal, Paul

Publisher

John Wiley & Sons, Incorporated

Published

2012

Language

EN

ISBN

9781118179253