About this document

Data-Driven Marketing Plan Guide by Ashish Tamang is a document available to read on EtoBox.

The document outlines steps to create a data-driven marketing plan using a data warehouse and data mining, emphasizing the importance of organized data collection, individualization, and continuous evaluation. It also discusses the superiority of Database Management Systems (DBMS) over traditional file processing, highlighting aspects such as data integrity, security, and scalability. Additionally, it explains how multidimensional database structures facilitate data mining and knowledge discovery, enabling

Author

Ashish Tamang

Language

EN