About this document
Consumer Decision-Making Insights by s.muntaha iqbal is a document available to read on EtoBox.
The document discusses consumer decision-making processes and the adoption of innovations. It covers: 1) Three levels of consumer decision making - extensive problem solving, limited problem solving, and routinized response behavior. 2) A consumer decision-making model that includes inputs, processing like need recognition and information search, decision rules, and outputs. 3) Factors that influence the diffusion of innovations like the characteristics of innovations and different rates of adoption amo
- Author
- s.muntaha iqbal
- Language
- EN