Can I read Entertainment Management: Towards Best Practice (CABI Tourism Texts) on EtoBox?

Entertainment Management: Towards Best Practice (CABI Tourism Texts) by Ben (university Of Leeds, Uk) Walmsley is a book available to read on EtoBox.

What is Entertainment Management: Towards Best Practice (CABI Tourism Texts) about?

Following on from The Entertainment An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book reflects the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organizations and future trends.

Author

Ben (university Of Leeds, Uk) Walmsley

Publisher

Cabi Publishing

Published

2014

Language

EN

ISBN

9781780640235

Subjects

Literary Fiction, Humanities