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What is Home Care Marketing Strategy for Cerenity about?

The research design used in the study was appropriate, but the sample size and selection led to biased results that did not fully represent the target market. There are different market segments based on attributes and demographics. The segmentation, targeting, and positioning strategy should target frequent travelers and professionals who value hygiene, ease of use, and quick drying time over price. The marketing mix should focus on Product F, price it at Rs. 150/50ml, distribute it through retail chains a

Author

Kamlesh Kumar Sahu

Language

EN