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This case involves a dispute over the use of a "tac-tac" key visual between Procter & Gamble (P&G) and Unilever in their television advertisements for laundry detergent products. P&G had been using the "tac-tac" demonstration, which shows fabric being stretched between both hands, in Italy since 1982 and in the Philippines. In 2009, Unilever aired a commercial for its Breeze laundry product that included a stretching visual presentation and sound effects similar to P&G

Author

Jerald-Edz Tam Abon

Language

EN