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Corporate Social Responsibility (CSR): an International Marketing Approach : an International Marketing Approach by Kolja Paetzold is a nonfiction available to read on EtoBox.

What is Corporate Social Responsibility (CSR): an International Marketing Approach : an International Marketing Approach about?

This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business. It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that are not. The potential of CSR is illustrated by several aspects, followed by a comparison of the results. Greenwashing is of great interest for the everyday person who buys products with the thought of doing something good, for example, in connection with the environment, human rights, etc. One chapter solely concentrates on this subject, demonstrating how people can avoid paying more for a product with false claims, thus abusing their good will to care about social aspects. Greenwashing is part of this book, because it can also be seen as a marketing strategy, misleading conscious consumers, blun

Who reads Corporate Social Responsibility (CSR): an International Marketing Approach : an International Marketing Approach?

Author

Kolja Paetzold

Publisher

Diplomica Verlag. ein Imprint der Bedey und Thoms Media GmbH

Published

2010

Language

EN

ISBN

9783836646154

Category

nonfiction

Subjects

Science, Business, Marketing