About this scholarly article

Gift Cards and Gifted Cash: The Impact of Fit between Gift Type and Message Construal by Yao, Qing; Chen, Rong is a scholarly article available to read on EtoBox.

Author

Yao, Qing; Chen, Rong

Publisher

Elsevier Science; Elsevier ; Elsevier Ltd.; Elsevier BV (ISSN 0022-4359)

Published

2014