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What is Understanding Market Segmentation Strategies about?

Market segmentation is the process of dividing a market into identifiable groups based on shared characteristics to better meet customer needs. It involves three stages: mass marketing, product differentiated marketing, and target marketing, with various methods such as geographic, demographic, psychographic, behavioral, and price segmentation. Effective segmentation requires measurable, divisible, accessible, substantial, and actionable segments, leading to targeted marketing strategies like undifferentiat

Author

clement m

Language

EN