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SIVA Model: A Customer-Centric Approach by managementkeeda is a document available to read on EtoBox.
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- managementkeeda
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SIVA Model: A Customer-Centric Approach
English
About this book
The SIVA Model provides an alternative customer-centric approach to marketing compared to the traditional 4Ps model, focusing on solution, information, value, and access from the customer
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