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What is Factors Driving Change in Rural Markets about?

Rural marketing is increasingly attracting corporate interest, including MNCs, due to several factors such as the Green Revolution, advancements in bio-technology, improved rural communication, and various development programs. Key developments include enhanced agricultural productivity, better infrastructure, and increased access to technology and services in rural areas. These changes are contributing to rising per capita income and declining poverty levels in many Indian states.

Author

saloni pasad

Language

EN