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The Global Marketing Student Workbook for Semester IV at JAIN University outlines the course objectives, outcomes, and modules focusing on international business, cultural understanding, and marketing strategies. It emphasizes the importance of adapting marketing practices to diverse global markets while maintaining brand consistency. The workbook includes case studies, principles of global marketing, and recent trends, serving as a guide for students to enhance their knowledge and skills in global marketin

Author

syed.cse25le

Language

EN