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Microtrends : the Small Forces Behind Tomorrow's Big Changes by Mark Penn, E. Kinney Zalesne, Mark J. Penn is a business book available to read on EtoBox.

What is Microtrends : the Small Forces Behind Tomorrow's Big Changes about?

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles.'The ideas in his book will help you see the world in a new way.'—Bill Clinton'Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends.'—Bill GatesIn 1982, readers discovered Megatrends.In 2000, The Tipping Point entered the lexicon.Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.Mark Penn, the man who identified'Soccer Moms'as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.Relying on some of the best data available, Penn id

Who reads Microtrends : the Small Forces Behind Tomorrow's Big Changes?

Author

Mark Penn, E. Kinney Zalesne, Mark J. Penn

Publisher

New York: Twelve

Published

2007

Language

EN

ISBN

9781846140426

Category

business

Subjects

Sociology, Management, Science

Rating

3.44 / 5 (1,866 ratings)

Updated

2026-03-14