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I RJ Mets 70900020063 by c.rishikesh2005 is a document available to read on EtoBox.

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This study investigates consumer buying behavior at D-Mart, a leading Indian retail chain, focusing on factors influencing customer preferences, shopping frequency, and satisfaction levels. The research finds that low prices, product variety, and store accessibility are key drivers of customer loyalty, while impulse buying is prevalent due to effective store layouts and promotions. Challenges such as long checkout times and limited digital engagement highlight areas for improvement to enhance customer exper

Author

c.rishikesh2005

Language

EN