Can I read The art of strategy : Sun Tzu, Michael Porter, and beyond on EtoBox?

The art of strategy : Sun Tzu, Michael Porter, and beyond by Moon, Hwy Chang (author) is a nonfiction available to read on EtoBox.

What is The art of strategy : Sun Tzu, Michael Porter, and beyond about?

"When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy." -- Publisher's description

Who reads The art of strategy : Sun Tzu, Michael Porter, and beyond?

Author

Moon, Hwy Chang (author)

Publisher

Cambridge University Press (Virtual Publishing)

Published

2018

Language

EN

ISBN

9781108470308

Category

nonfiction

Subjects

Management, History, Business

Rating

4 / 5 (12 ratings)

Updated

2026-03-14