Opening book details…
About this Business, Management and Accounting article
Mood and Framing Effects in Advertising by Brett Martin; Robert Lawson is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Brett Martin; Robert Lawson
- Publisher
- Elsevier ; Elsevier BV (ISSN 1441-3582)
- Published
- 1998
- Field
- Business, Management and Accounting (Social Sciences)